The spread

I have decided to structure the double page spread as if it were a accompanying leaflet for an exhibition explaining the illustration pieces. I wanted the design to be simple and understated, so as to emphasize the colour in the images as was done by Le Munch. Although the illustrative styles ended up being fairly different i think i could still make some interesting comparisons.

Setting the type


 i wanted to set the type as to not distract from the illustration but to provide an explanation for it, it therefore needed to be understated. I immediately decided that i would use an italic typeface, as regular and bold variants i found to be too drawing to the eye. Below i have used Minion Pro however the sans serif did nothing for the clean look i was going for.

I experimented with a few typefaces i knew to work well with body copy, namely Futura, Helvetica and Lucida Grand

Futura felt too tightly compact and created too much type colour, making the page look too dark

  Lucida Grande was a good option because it sat well and read easily however i found in the desired point size (13) i couldnt get the text to sit right in my columns

I settled on italic Helvetica it was easy to the eye and easy to set for me. Furthermore its bold counterpart worked well for the headers.

Moving on to the headers i played around with there placement until i was content.

I settled with the main title as shown above, sitting above the image on the left hand side of the spread meant for an immediate introduction to the article.

Image setting

The first thing i wrestled with was whether to include the annotated illustrations, to further adhere to Le Munch' style but also distract from the images, or to use the plain illustrations instead. You can see both variations above as i played with the headings. In the end i decided to use the plain coloured images which i felt best showed off the illustrations and kept the focus on them.

I also had problems deciding on the image placement of the toaster on the right hand page. 

The two main positions i played with were text above (Above) and text below (Below)

I went with having the text below as i felt the page being more evenly distributed with the image on the left hand page being so large that it took up the bottom of the page as well as the top. With the right hand page having more space to breath the spread as a whole i feel works better